Beyond “Gangnam Style”: What Is PSY Doing Now, and Does He Still Make Music?

For much of the world, Park Jae-sang—better known globally as PSY—appeared out of nowhere in 2012, delivered the cultural phenomenon that was “Gangnam Style,” and seemingly vanished into the annals of internet history. As the first-ever YouTube video to hit one billion views, “Gangnam Style” completely shattered language barriers and changed how the world consumed viral media.

However, reducing PSY to a one-hit wonder is a massive misconception. Long before his global explosion, he was already a major, boundary-pushing hip-hop artist in South Korea. And more importantly? Yes, PSY is still very much active in the music industry—though his role has evolved significantly.

From Global Megastar to Music Mogul

While international audiences might wonder when he last dropped a track, fans in South Korea know that PSY never truly stopped working. After spending years under the powerhouse agency YG Entertainment, PSY decided to shake things up. In 2019, he founded his own entertainment company and record label called P Nation.

P Nation quickly made waves in the K-pop industry for fostering a freer, more individualistic environment for artists compared to traditional, ultra-strict management styles. Under PSY’s leadership, the label has housed and launched major acts, including Crush, Hwasa, Heize, and the boy band TNX. Today, much of PSY’s day-to-day energy goes into running P Nation as a CEO and mentor, helping shape the next generation of Korean music.

His Latest Music: Still Delivering Hits

Even with the heavy responsibilities of running a label, PSY hasn’t hung up his microphone. He continues to release his own music, blending his signature theatricality with sharp production and heavy-hitting collaborations.

• Psy 9th and “That That”: In April 2022, PSY dropped his ninth full-length studio album, aptly titled Psy 9th. The lead single, “That That,” was co-produced by and featured Suga of BTS. The track was an absolute smash, storming the Billboard Global 200 and proving that PSY still knew how to craft an infectious, dance-heavy global earworm complete with a memorable, meme-ready choreography.
• The Legendary “Summer Swag” Concerts: If you want to see PSY’s true musical power, look no further than his annual live performances. His legendary “Psy Soak Show Summer Swag” concert tours sell out massive stadiums across South Korea year after year. Known for massive amounts of water splashing into the crowd, hours of nonstop energy, and guest appearances from top-tier K-pop stars, these concerts cement his status as one of Korea’s ultimate live entertainers.

The Legacy That Endures

PSY may not chase Western crossover charts with the same relentless frequency he did in the immediate wake of “Gangnam Style,” and that is entirely by design. He carved out a legendary career in South Korea decades before his global breakthrough, and he remains a respected titan of the industry.

Whether he is mentoring rising stars at P Nation, dropping high-profile collaborations with modern K-pop royalty, or drenching tens of thousands of fans in stadium water festivals, PSY is still doing what he has always done best: making music, commanding a stage, and refusing to be pigeonholed.