What Happened to Psy After Gangnam Style? Where Is He Now?

Life After the Horse-Riding Dance: What Happened to PSY?

In 2012, Park Jae-sang—better known globally as PSY—became an overnight cultural phenomenon. His viral track “Gangnam Style” broke the internet, famously becoming the first YouTube video to hit one billion views and sparking a worldwide dance craze.

More than a decade later, the man who made the whole world do the horse-riding dance has carved out a very different, multifaceted legacy behind the scenes and in the headlines.

Transitioning to Mogul Status: P Nation

After years under mega-agency YG Entertainment, PSY decided to pivot from global pop star to executive producer. In 2019, he founded his own independent entertainment label called P Nation.

Positioned as an agency that nurtures individuality and eccentric performance styles—much like PSY’s own career—P Nation quickly signed prominent South Korean artists, including Jessi, HyunA, Dawn, and Crush. PSY took a hands-on approach to mentoring, writing, and producing, helping shape the modern K-pop landscape away from the spotlight.

Music Comebacks and “Farewell to Gangnam Style”

PSY never truly stopped making music, though he admitted that following up on the unprecedented, lightning-in-a-bottle success of “Gangnam Style” came with immense psychological pressure.

In 2022, he released his ninth studio album, appropriately titled “Psy 9th,” which featured the hit lead single “That That” produced by and featuring Suga of BTS. Upon the album’s release, PSY openly stated that the project felt like a long-awaited “farewell to Gangnam Style,” marking a creative turning point where he felt free from the shadow of his past global mega-hit.

Recent Headlines and Legal Troubles

While PSY spent years maintaining a respected status as a K-pop elder statesman and successful label boss, recent years have brought fresh scrutiny.

In late 2025 and mid-2026, PSY made international news when South Korean police investigated and subsequently referred him to prosecutors over allegations involving violations of the Medical Services Act. Investigators probed accusations that he improperly obtained prescriptions for psychotropic medications like Xanax and Stilnox via proxies without mandatory in-person medical consultations. PSY’s agency publicly acknowledged that third parties had occasionally collected medication on his behalf and cooperated with authorities, marking a turbulent chapter for the veteran star.

Summary

Today, PSY remains a monumental figure in modern music history. He bridged the gap between K-pop and Western mainstream consciousness long before BTS or Blackpink conquered the charts. Whether through running his label, dropping occasional collaborative tracks, or navigating high-profile legal challenges, PSY’s journey continues to be anything but ordinary.

Psy on new album: “Farewell to ‘Gangnam Style’”

This video provides an inside look at PSY’s mindset and career trajectory as he released his comeback album to step out from under the shadow of his massive global hit.
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